Until your money tree has sprouted, your resources are limited. To get your startup off the ground, your launch has to be fueled by those solutions that don’t cost you much but do go the distance. You don’t always have to spend money to make money, which is helpful when you are just trying to get off the ground and build momentum. To help you across all aspects , here are seven budget friendly tools that you will want to add right now:
1. Web design.
A professional website makes that first impression you need to jump start your business. It establishes the perception of what your company offers in the mind of visitors. You may not think you have the budget for a stunning website design, but you can keep the costs low by choosing cost effective design strategy. There are extensive libraries of website design templates that can be customized to give you an instant presence without resorting to learning coding in your spare time. You can even get mobile responsive designs for no extra cost to ensure when potential customers find you on their smartphones, you still look great and work effectively for their needs.
As you get going, you most likely will have to give up some of those hats you are wearing and staff up. However, you are most likely not in a position to hire full or even part-time employees. Tapping into local college interns is a great way to better manage limited resources and help feed the education of the next generation of your industry. All colleges have placement programs to help college students or recent graduate gain the experience needed to succeed. Both paid and unpaid internships are a great resource for both the business owner and the student.
Don’t under estimate the power of subcontracting time consuming tasks. You can even hire a team to work for you on a limited basis to help you through large tasks like event planning or anything that would take you away from what’s really driving revenue to the bottom line.
3. Project management.
After gathering up the talent you need to help launch your startup, you need to stay on top of the work they are producing for you. That’s hard when most of them are virtual. After all, the more productivity you can get from your team, the more effectively your investment is working for you, the faster you can get to market and the sooner you gain traction. Communication is key with remote workers in a virtual office.
Without an advertising plan your small business will fail. It’s one of the most often overlooked categories but in many cases it can be the most critical. You don’t have to spend a fortune to get your business launched. But when budgets are tight every dollar invested must drive revenue to the bottom line. There are affordable options for every vertical. Find an expert in marketing that will help lead you down a path that will keep you from wasting money on advertising that doesn’t work.
5. Content marketing.
You need to get people to your website plus you have to convince them to stay and return. Your content has to rank high in search engines and get you in front of your target audience. Invest one hour each week, put it on your calendar now, maintain a constant flow of positive industry specific content to help your business be recognized as the expert in your vertical.
6. Referral program.
There is no greater compliment than a referral. They get traction because others are literally lending you their credibility when they tell someone you do an excellent job. Sweeten the referral pot by doing the work for your friends, family and current customers. The refer-a-friend model offers a reward structure to fit your budget. It can include promotions, discounts, free products or more to entice your customers to share a link. When you use social media it also helps to track the process for you. Consider like and share campaigns or incentives for positive reviews.
With all this assistance at such a low cost, you can focus on your core business and build it out in a way that does so much more with so very little. For more help in planning and strategic marketing contact Branding Iron Management for a free consultation.