Building a strong email list is an important part of your marketing solutions and most important to your Black Friday and holiday season preparations. Here are a few expert tips to help you increase your email list size—and increase your sales potential.
Tip #1: Turn social media followers into email subscribers.
Your social followers should be a part of your email audience to expand your reach this holiday season. Use your social posts to direct people to a landing page where they can opt-in to your emails.
Tip #2: Capture site visitor information.
If you do not have one already, you should also add a pop-up form for placement on the homepage of your website and collect email addresses of site visitors so you can market to them throughout the holiday season.
Tip #3: Create a new subscriber discount.
Entice customers to opt into your email list by offering an incentive to new subscribers—like 10% off their next purchase or free shipping. You can promote the offer across your marketing channels and on your website to help you generate leads.
Tip #4: Import a list of your current customers.
If you already have an e-commerce platform, don’t forget to import your database into your dip campaign. When you sync your store and bring your customer data, you’ll be able to generate more robust insights about your existing customers. Then, you can use those insights to inform strategies that will help you gain new customers.
Taking action to grow your email list and starting communications prior to the holiday season will help you build stronger relationships with both new and existing customers. This can lead to higher email open rates—and more conversions, too. For more help on how to maximize your email campaigns contact Branding Iron Management.