Let’s imagine that you’re back in school, and it’s time to take a pop quiz! Scary, right? Don’t worry. There are no right or wrong answers here. You’re guaranteed to get an “A” for effort.
Are you ready?
Name a soft drink.
Name a car make.
Name a fast-food chain.
What were your answers? Why do you think these brands just sort of rolled off the tongue? More than likely, it means that these companies have done a great job in creating top of mind awareness. You may be wondering how your brand can achieve that same type of precedence. That’s why we’ve compiled this list of 5 ways to help create top of mind awareness.
Look the part
When you named those brands above, there’s a good chance that their logos popped into your head. Looking back now, you may not have noticed this. Humans are often visual learners. Therefore, if a logo is memorable, it may be the first thing we associate with the brand. Ensure that your logo accurately represents your business without being overly complicated.
Give your audience what they want – no more, no less
Avoid fluff. Give your target audience only the information they crave. Providing consistent, valuable content will create repeat visitors who eventually become customers. Having a blog provides a great channel for this content. Remember to write about relevant topics that are appealing to your ideal consumers, not just to yourself.
Stand out in search results
We see a 17-23% increase in our digital pay per click conversion when we add traditional media like radio and TV to our marketing mix. That’s exclusively due to top of mind awareness. People are more comfortable clicking on an ad online when it’s a brand they’ve already heard of before. When you combine your traditional marketing campaign strategy with your digital creative, you make a lethal one-two combo that your customers find irresistible.
Social media presence is a contributing factor to your company’s brand exposure. It doesn’t hurt that social media consumption went through the roof during the pandemic. It also sends the message that your company is relevant and up-to-date with current trends. In a study conducted by Nielsen, it was reported that 46% of online users rely on referrals from friends on social media to help them make purchase decisions.
If a potential customer searches for your brand on Facebook and comes up with nothing, it can send a bad message, giving your competition the opportunity to sweep in and steal that potential lead. Finally, because people spend a good portion of their day on social networks, this media provides a relatively low-cost way to meet them where they are.
Don’t waste your time, resources, and efforts talking bad about the competition. Realize that by doing this, you’re only paying to put their name in the minds of consumers. You’re also casting a negative light upon your own brand in the process.
Following these 5 tips will set you on the right path to gaining top of mind awareness. If you would like help growing your top of mind awareness call Branding Iron Management today, opinions are always free and we’ll steer you in the right direction at no cost to you.