The upcoming holiday season is expected to bring an increase in traffic online. In fact, holiday e-commerce sales are estimated to grow by 25% to 35% year-over-year. We know that driving strong conversion rates is sure to be top-of-mind for many online businesses this year, so we’ve got a few tips to help you turn window shoppers into paying customers.
Tip #1: Consider removing shipping fees as a barrier to purchase.
Did you know that some research shows 77% of shoppers have abandoned a purchase due to unsatisfactory shipping options? Your shipping fees and policies should be clearly displayed on product pages so customers aren’t surprised by their total at the point of sale. And if you’re looking for ways to increase conversions, consider offering free shipping sitewide for a limited time or for orders that reach a certain threshold.
Tip #2: Incentivize transactions with compelling promotions.
Offer additional benefits based on how much customers spend in your online store. For example, you might give customers 15% off all orders over $100 or offer limited-time, buy one get one free deals on certain products.
Tip #3: Pricing and savings should be clear and easy to understand.
Make it easy for customers to see the value in their purchase so they’re motivated to buy right away. Use strikethrough pricing to make your promo price clear, and display total savings to help drive any on-the-fence shopper toward conversion.
Tip #4: Leverage abandoned cart automations so you don’t miss a sales opportunity.
When you connect your store to your CRM, you have access to several sales-driving automations. One study shows that, on average, 69% of customers abandon their shopping carts before checking out, but, you can recapture lost sales with an email series that reminds folks what they’ve left behind and encourages them to come back to your site to complete their purchase.
Tip #5: Add credibility to your products with ratings, reviews, and testimonials.
Studies have shown that the purchase likelihood of a product with 5 reviews is 270% greater than the purchase likelihood of a product with no reviews. With product follow-up automation emails, it’s easy to collect feedback and reviews from customers after they make a purchase. Set them up now to make sure holiday shoppers know how much other folks like your products.
Tip #6: Make it easy for your customers to communicate with you.
Simplicity is key here. Consider offering live chat or email support options so your customers will always be able to get timely, helpful assistance if they have any questions or concerns.
Every time someone visits your online store, you’ve got an opportunity to turn them into a paying customer. With the right strategy in place, you can create a shopping experience that drives conversions.
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