With over one billion active users per month, Instagram is a great outlet to advertise your brand; if you know how to do it. Branding Iron is here to provide tips and tricks for getting your account active and noticed on the app.
Where do I start?
First things first, you need to download the Instagram app and create an account. You then will have the option to make it a “business account” which allows you to measure post interactions. With this feature you can also add a “contact” button which will allow consumers to contact you with questions directly through the app. Finally, add a descriptive bio explaining your business and a profile picture and you are ready to start posting!
What do I post?
The great thing about Instagram is there are many different ways you can post about your business. Like Branding Iron, you can post pictures or videos of products and services, post about giveaways using the story-feature, post reviews from consumers or repost content from other followers! It is important to post relevant and compelling content to keep consumers engaged.
When do I post?
Users are active at different times throughout the day, so it is a good idea to post multiple times a week at different times. Posting about 2-3 times per week allows that you don’t post so much that you are flooding your followers’ news feed, but you are able to stay relevant. An extra tip is that many users are most active in the evenings (when they get off work) so it is a great time to get a little extra engagement on weekdays. Branding Iron keeps up with trends of when users are active to ensure better post engagement.
How do I make my posts noticeable?
Instagram has several different features to help you differentiate your posts from other users including filters and hashtags. Picking one filter and sticking to it for the majority of your posts helps you keep a consistent look for your posts and can help you stand out. Hashtags are helpful for reaching a bigger audience because when people search that term, your posts will show up. Finally, include pictures of people and friendly faces in your posts. With Branding Iron, users know they are interacting with other people and not just a business.
Branding Iron Management can help you start posting on Instagram. Let us amplify your social media marketing, show off your brand, and help you reach a larger audience!