When I talk to people about Pay Per Click (PPC), I get three reactions:
Who-sa-What is it?
People just don’t know about it. This is causing businesses to lose revenue DAILY to their competition.
PPC stands for pay-per-click, internet marketing in which advertisers pay a fee each time one of their ads is clicked on. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches a keyword that is related to their business offering.
You can measure everything, but most importantly, how many leads are generated and cost per lead. This allows you to decide, in Superman style speed, if this type of marketing is right for you. Let’s say your average sale is $200. What is a fair price for you to spend earning a new customer? For argument’s sake, let’s say $30 is a fair cost for every new person that walks through your door. As a business owner, that’s easy math. I’ll spend $30 all day long to make a $200 sale. That’s PPC.
Tried it, and it didn’t work for me
Let’s say you just purchased a new car. You drive it for a few days, and love it, but one day you get in and it won’t start. You immediately call the dealer to take it back. When the dealer takes a look at your car, he discovers the reason it wouldn’t start: it had run out of gas. It wasn’t the car, it was you.
If you just throw together a quick PPC campaign, fire it up, and let it run by itself, it will likely fail. Just like your car, your PPC campaign needs regular maintenance. There has to be someone regularly monitoring, adjusting, and maintaining PPC campaigns in order for them to work properly.
PPC campaigns usually fail for one of 3 reasons: careless setup, not enough time to manage it properly, or (most frequently) set it & forget it. Like all things worthwhile, it takes time and effort to maintain.
Doing it, and it works
Here’s where the prove it comes in.
To use a fishing analogy, you get what you bait for. If you bait for catfish, you catch catfish. If you bait for bass, you catch bass. What’s great about PPC is we can dial it in to target ONLY the customers you want to reach. You want dog owners that like to travel and eat BBQ, or moms who live less than 5 miles from your store, that drive a minivan, have kids and like Disney? PPC has them. It’s that precise. PPC can target your client, and only your client, so there’s no waste in your advertising investment. This gets your cost per lead down, which translates to a more efficient advertising campaign. Branding Iron can target the exact clients that make your business profitable, with very little waste.
Using this tool, clients’ lead generation increase by adding PPC where it wasn’t being used before. We can conquer your competition by targeting their key business. We can command a sector of your business where your offering is stronger. We can take a larger market share by making sure you aren’t missing search volume.
To do that you have to get started. Call Branding Iron Management today to learn more.