Why Choose Branding Iron?
Knowledge, Certification, and Satisfaction
Branding Iron Management is a central Texas based branding and full service advertising agency offering a full range of advertising, marketing and interactive solutions. We focus on helping businesses save money through strategic management of their advertising dollars. Currently operating in 9 states and 29 markets, Branding Iron can help save you money on your marketing investment and increase results without increasing budget.
Grow your brand rapidly with an intelligent media buying strategy. Just like you, your company is unique, which means it needs a unique and strategic marketing plan that is tailored to reach the right kind of audience for your product or service. Through services like TV, Broadcast Radio, Digital Radio, OTT(streaming video), and Cable, we can ensure that you are hitting your targeting that will bring you brand awareness and leads to help grow your business.
Any promotion of brands to connect with potential customers online is considered Digital marketing, also called online marketing. This is one of the fastest growing forms of marketing because it is easily measurable. This includes any ads delivered via search engines, email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. More modern consumers are going digital because it offers targeting unmatched by other forms of media.
Graphic design maximizes your marketing across all channels and is key to building top of mind awareness and a professional brand. Consistency in your marketing materials helps your brand to be easily recognizable and makes it possible for your customers and clients quickly get familiar with what your company has to offer. Graphic Design, brand Identity and logo creation are essential to your business being one of the first options when customers think about your product offering.
Out of home or outdoor advertising refers to any marketing done outdoors to grab people’s attention. The most popular form for small to medium businesses is vehicle wraps followed closely by billboard advertising, but there are a range of other options, many of which now boast digital components. Outdoor advertising is often considered one of the most affordable options when considering the volume of people reached over long periods of time. When used properly it can be powerfully effective at building brand awareness and location awareness. Choosing the right outdoor media can be powerfully effective or a complete waste of money. Just because certain types of outdoor media are affordable does not always translate to effective.
The rapid increase of digital media has led to a decline in advertising expenditure in traditional print media, but print isn’t dead. Any hard copy advertising, such as magazines, newspapers, direct mail and flyers used reach consumers and prospects could be considered print media. When used in the correct way print media can reach a very targeted and unique demographic not always available in other forms of media. Print still holds value because readers engage differently with physical content, people trust print ads more than digital ads, and studies show recall is better with print ads than digital ads.
We saw 32% increase without spending any more on our budget. Best thing we ever did with our advertising.
It was worth it to me to have one person to call for all our ad services. We didn’t have time to work with all the individuals that wanted to sell us something.
We never looked at advertising the right way before. Branding Iron helped us understand how to measure our success
We were spending hours each week managing our advertising budget. Branding Iron helped us focus that effort back on our business and the marketing has never worked better.
Ready to discuss your Marketing & Media Management needs? Let’s set up a time!