68% of consumers claim their purchasing decisions are made while in the car. Are you capitalizing on that? Thousands of ads are trying to reach you digitally, but you’re not paying attention to any of them. Why? Advertising fatigue. We’re constantly staring into screens, which makes it the best place to advertise, right? Not always. Outdoor advertising is an IRL experience. Pretty rare nowadays, especially in terms of advertising. Which is exactly why you have to try it.