Retargeting much like Geofencing tags every person that visits your website for future ads. It then follows them around the web serving ads to remind them to return to your site to continue the shopping experience. This tool is powerfully effective when you know the sales cycle is long and your customers are doing large samples of online research prior to their decision. When combined with Geofencing you can increase the frequency people see ads as they enter more conversion zones.
One of the most exciting new developments allows Display, Retargeting, and Geofencing to be combined with other forms of advertising. We can now use these tools to show conversions from OTT streaming video views to websites and brick-and-mortar locations as well.