Is your phone listening too you? Not likely. But we can use aggressive targeting with advertising to take market share from your competitor and bring it to you. Here’s how.
In today’s competitive landscape, capturing market share from your competitors is crucial for business growth. By utilizing targeted advertising tools, you can attract your competitor’s customers and establish your brand as the preferred choice. Here’s how to effectively implement these strategies, especially in regions like Bryan-College Station, Brazos Valley, and Central Texas.
Pay-Per-Click (PPC) Advertising
PPC advertising is a powerful tool for directly targeting your competitor’s audience. By bidding on keywords that include your competitor’s name, you can display your ads to users actively searching for them. For example, if someone searches for your competitor by name, we want your ad to show 1st position above any links to their website. We pay to command that 1st position. This method ensures that you capture the attention of potential customers before they purchase from your competitor and gives you the opportunity to earn that market share.
Geofencing
What is Geofencing?
Geofencing leverages location data to target potential customers in specific areas. We have the ability to install a “digital fence” around your competition. As your potential customers enter you competitors location we can tag their phone’s GPS signal. Once they are in our “audience” we can then deliver ads to them on their phone, laptop, desktop, tablet or smart TV. What’s more, we follow them to their home and work destinations. As they log into wifi that is saved to their phone we can then identify every device in their household or workplace and deliver ads to those devices as well.
Using this tool we can remind your potential customers you are an affordable alternative. Use this style of conquesting to command more market share from your competition.
Retargeting
We’ve all experienced this at some level. Have you ever been to a website and looked at product they were offering then a day or two later you’re on a completely different website and see the product that you were considering in an ad? This is retargeting. Your phone isn’t listening to you. Your search history, and internet activity give us just enough information to include you in our target audience.
Once a customer has visited your website or your competitors website we have the ability to follow them around the internet and show them your ads. As they visit other websites or apps that allow ads, we use proprietary technology to target customers that have visited your website or your competitors website. Using search history can define to whom we would like to deliver ads and only deliver them to that specific targeted audience.
To do this we use tracking pixels or small snippets of code placed on your website that help you gather data about your visitors. By using these pixels, you can retarget users who have visited your competitor’s website. When these individuals browse other sites, watch streaming video, play games on their phone or engage on social media, they’ll see your ads, reminding them of your brand and offering. This keeps your business top-of-mind for potential customers considering a switch, particularly in the Brazos Valley region.
This is particularly effective in products that have a long sales cycle. Anything that requires research online before a customer is comfortable making a purchase, or where order times prohibit an impulse purchase can benefit from using retargeting as a conquesting tool.
Social Media Targeting
Social media targeting offers robust options to reach people interested in businesses similar to yours. If someone engages with a competitor’s page, you can run targeted ads aimed at them. This approach allows you to present your unique selling proposition directly to potential customers in Central Texas, increasing the chances of converting them into loyal clients.
If you’re ready to take a proactive approach and aggressively target your competitor’s business, we have the means to help you succeed. With our expertise at Branding Iron Management, we can leverage PPC, geofencing, tracking pixels, and social media targeting to effectively attract customers away from your competitors and bring them to your brand. Let’s collaborate to capture that market share in Bryan-College Station, Brazos Valley, and Central Texas, and elevate your business to new heights!
About Branding Iron Management
Branding Iron Management is a dedicated media management company based in the Bryan-College Station area, boasting over 60 years of experience. Proudly hiring talent from Texas A&M University, our team is comprised almost entirely of Aggies, reflecting our commitment to helping local businesses.
We specialize in helping businesses grow through tailored media strategies, digital marketing, graphic design, and social media management. Our comprehensive marketing management services simplify the complexities of advertising, enabling you to effectively engage your target audience and achieve your business goals. At Branding Iron Management, we are in the business of helping businesses grow. Call at (979) 571-9919 or email Branding Iron Management for a free consultation today.
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