Competing with Large Retailers: 4 Ways Geofencing Helps Local Retailers Compete with Online Shopping
Looking to compete with seamless online shopping experiences, retailers see geofencing as a way to level the playing field.
With 96 percent of Americans now shopping online to avoid crowds and save time, traditional retailers face mounting challenges in the Amazon era. However, geofencing technology is offering a way for businesses to leverage their physical presence and compete effectively with a full-funnel marketing strategy.
Retailers small and large are already using geofencing to enhance their marketing strategies. By tracking visitor behavior and implementing conquesting tactics to attract customers from competitors, geofencing is becoming a powerful tool in retail.
What is Geofencing Technology?
Geofencing uses virtual boundaries around specific locations to trigger actions, like sending ads or notifications to smartphones within the designated area. Retailers can place geofences around their own stores or even competitors’ locations to target potential customers.
For example, a local furniture store in Aggieland can geofence nearby big brand furniture retailers. When potential customers visit those competitors, they can receive customized ads on their devices that highlight special promotions or better deals available at your store.
Benefits of Geofencing for Retailers
1. Effective Customer Targeting
Geofencing provides detailed insights into customer behavior, preferences, and movement patterns. With this data, businesses can create personalized marketing campaigns that resonate with their audience and align with their holistic strategy. Customers can receive exclusive offers based on where they shop and how often they visit certain stores.
2. Competitor Conquesting
Geo-conquesting enables businesses to intercept competitor’s customers. By setting up geofences around their competitor locations, retailers can send real-time ads or promotional messages to those consumers. This is particularly effective for local businesses in the Bryan-College Station area aiming to gain a competitive edge over big brand names coming to town.
3. Enhanced Customer Loyalty
Shoppers today value personalized experiences. With geofencing, businesses can greet returning customers by name and send them customized offers. Recognizing loyal customers through location-based marketing enhances their overall shopping experience and builds stronger brand loyalty. Building on brand loyalty is one of the most effective ways to enhance ad engagement.
4. Improved Measurement and ROI
Geofencing provides transparent data on customer visits and ad effectiveness. By tracking foot traffic and measuring store visits, retailers can better understand which campaigns are driving in-store sales. Additionally, cost-per-visit pricing models ensure businesses only pay for successful customer interactions.
The Omnichannel Advantage
Geofencing doesn’t just benefit physical stores—it also enhances online shopping experiences which in turn, boosts digital performance. Retailers can create seamless omnichannel experiences, driving traffic between their online and offline platforms. Customers who receive mobile notifications can follow up with purchases through an e-commerce site, enhancing brand interaction.
Get Started with Local Geofencing
For businesses in Bryan, TX and surrounding areas, geofencing offers a cost-effective way to engage customers and compete with larger online retailers. Whether you’re looking to attract new customers, retain loyal shoppers, or improve your marketing ROI, geofencing can deliver results.
Contact Branding Iron Management today to explore how geofencing can transform your business.
About Branding Iron Management
Branding Iron Management is a dedicated media management company based in the Bryan-College Station area, boasting over 60 years of experience. Proudly hiring talent from Texas A&M University, our team is comprised almost entirely of Aggies, reflecting our commitment to helping local businesses.
We specialize in helping businesses grow through tailored media strategies, digital marketing, graphic design, and social media management. Our comprehensive marketing management services simplify the complexities of advertising, enabling you to effectively engage your target audience and achieve your business goals. At Branding Iron Management, we are in the business of helping businesses grow. Call at (979) 571-9919 or email Branding Iron Management for a free consultation today.
1733 Briarcrest Dr. Bryan, TX 77803
979-571-9919
