Multi-channel marketing, sometimes called Integrated Marketing is a top industry strategy to maximize engagement. Brands use this popular method to interact with their audience using a combination of marketing channels.

The various channels to reach customers includes email, billboards, newspapers, television, social media, digital marketing, and more. So, how do know which one to pick?

1) Identify your audience: Does your audience read the newspaper, or are they more suited to click a display ad on a website? Knowing your audience will determine the right platform.

2) Don’t get carried away: Two to three channels are usually enough to test the waters in a new marketing campaign. Stick to known strategies to generate the best results.

3) Consistency matters: Regardless of the strategies you choose, it’s important to treat them as a single plan. Make sure your message and voice are the same throughout your campaigns.

4) Measure everything: Some marketers will test a single channel against a multi-channel approach to measure results. When you run an A/B test, it allows the opportunity to test what is working and make revisions to overall improve the quality of your campaign. 

Create successful Integrated Marketing plans by following these 4 tips or call Branding Iron Management! We have innovated Marketing Strategist who would be more than happy to help you navigate a successful marketing plan.