Following a brand guide is important in the changing world that we live in today. While everything else is changing, your customer can count on one thing, your brand consistency.  If you’ve ever wondered what goes into creating a consistent compelling brand message that attracts your target market, we are about to discover just that. Let’s take a look at what exactly a brand guide follows, and why it is so important to use one. 

1. Consistency:

A brand guide establishes a set of rules that ensure consistency across all aspects of your brand. Proper consistency can create a sense of reliability and professionalism that shines through everything created. It allows all of your marketing content to look the same, so customers can recognize it from anywhere.

2. Comprehensive Visual Presence:

A brand guide extends far beyond a logo, outlining the complete visual identity of your brand. It includes specifics for brand colors, certain images, text font, and all things created visually.  It allows the audience to associate the little things like text font and certain colors specifically with your brand.

3. Building Trust and Recognition:

A consistent brand builds trust with your audience. When customers encounter your brand elements repeatedly, whether on your website or social media, they develop a sense of familiarity. This can be something as simple as recognizing brand style, or brand font.

4. Maintaining Brand Values:

Your brand guide serves as a complete guideline for your brand’s story and values. This also creates an understanding for all marketing content that is created, so your values can always be shown the same. This understanding can now be reflected in all of your different marketing efforts, ensuring that every piece of content that will be viewed by a customer, will align with the overall brand story.

5. Future Growth:

Your brand guide becomes a handy tool to ensure that all marketing projects can create the brand recognition that we strive for. It is a guideline to ensure that all content created can properly represent your brand. As your business grows, it becomes more and more important that all brand marketing stays the same, as your need for consistency only increases. 

So, following a brand guide has many benefits. It can often be tempting to change colors or use a new logo, but it is actually only hurting the reputation and quality of marketing that your brand has worked so hard to build. Following a brand guide can create consistency, trust, and allow for the most effective marketing. Once you have developed a proper logo, following a brand guide is of the utmost importance, so you can continue to develop the customer recognition that you have gained from just your logo alone. If you need assistance Branding Iron can help. Our team of experts specializes in making sure that your brand follows the correct guide. Give us a call and let’s get started today!