The number of keywords you should manage in your pay-per-click (PPC) account will depend on the size and scope of your campaign, as well as the resources you have available to manage them. Generally, it’s recommended to start with a smaller number of highly relevant keywords and then expand as needed.

A good rule of thumb is to start with around 20 to 30 keywords for a small campaign, and then expand as needed. It’s important to note that managing too many keywords can be overwhelming, and it can be difficult to effectively optimize and manage a large number of keywords.

Instead of focusing on the number of keywords, focus on the relevance and quality of the keywords you’re using. Make sure that you’re targeting keywords that are relevant to your products or services, and that are being used by your target audience. Also, group your keywords into ad groups based on their relevance, and create specific ads and landing pages for each group. This way you can make the most of your budget, and increase the chances of reaching the right audience.

It’s also important to regularly review and optimize your keywords. Analyze the performance of your keywords and make adjustments as needed to improve performance. You can use the analytics and metrics provided by the PPC platform to track your progress and make data-driven decisions about future advertising.

In summary, the number of keywords you should manage in your PPC account will depend on the size and scope of your campaign, but it’s important to focus on the relevance and quality of the keywords, and regularly review and optimize them.